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India being an agricultural country, has great potential to strengthen agro based industry. To produce high yield, input such as chemicals play an important role. The market for chemical in India is very large. i.e. over Rs. 125 billion per annum. But, this market is unstructured and fragmented. Companies operating in chemicals have their fragmented dealers for selling the products. Farmers have to face great difficulty in purchasing their required chemical input which also leads to great losses as they have to visit many outlets to fulfill their farming needs.
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